Content marketing is term that is thrown around a lot today in the internet marketing space. But what exactly is content marketing and who can benefit from it? This course outlines a 5 step content marketing blueprint that is geared towards small businesses, entrepreneurs, authors, speakers and coaches. I call it Content Marketing For The Rest Of Us because most people think that content marketing is only used by big corporations. While many large corporations do have large content marketing strategies in place, I believe any small business can benefit greatly from a systematic content marketing plan.
This course will cover 5 main steps for creating and implementing a robust content marketing plan. The steps are:
Business Analysis - 5 Steps To Clarity
In this module you will learn how and why to conduct a Customer Analysis so that you know who your customers and potential customers are and what their pains are. You'll have access to a customer profile worksheet that will help you define who your customer is and how they think. You'll also learn how to identify who your competitors are and what content they are producing that is competing for your customers eyeballs. Before you create your content marketing system you'll learn how to identify your main keywords to use in your content and also a plan to create your content marketing goals so you know if your hard work is paying off or not.
Creating A Social Platform
In this module you will learn what different social media platforms have to offer and how to choose the ones that make sense for your business. There are also general instructions on how best to setup these platforms if you haven't already. Finally you'll learn how to target and connect with the perfect audience to make sure your social platforms are working for you.
Creating High Quality Content
In this module you will learn how to logically create high quality content to fill up your social platforms to get your audience to know, like and trust you. You'll learn about 18 different blog post types that you can create for your audience, how to brainstorm blog post ideas and a detailed method to plan out your blog posts for the week, month or year. You'll also learn to use a great content marketing planning worksheet and a brainstorming method to creating amazing headlines.
How To Set Up A Content Marketing Distribution Workflow
In this module you will learn an 8 step content distribution workflow that will take your blog post and slice and dice it into appropriate content for each of your social platforms. Each platform has it's own unique way to display and reach people and this process guides you step by step through this distribution process including recommended easy to use online tools.
Evaluate and Measure
In this module you will learn how to measure and evaluate your content marketing system to see if you have met you content marketing goals. You'll learn how to measure consumption metrics, sharing metrics, lead gen metrics and sales metrics.
J. Scott MacMillan has established himself as a leading expert in online training and education for over 20 years. As an Instructional Designer for Fortune 100 companies, Scott has designed and delivered world class training programs to thousands of people in the technical space. He is also an accomplished internet marketing specialist and is the author of the best selling book "Monetize Your Message - The Training and Internet Marketing Mashup That Will Transform Your Message Into A Publishing Powerhouse". Scott has been featured on CBS, ABC, FOX, NBC. He currently resides in the Kansas City area.